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While making your choice of metal may be overlooked when purchasing a beautiful piece of jewelry, the difference can be dramatic.
 

When it comes to precious metals and jewelry, you have many choices and knowing the difference between them will help you in choosing the one that is right for you. Do you prefer 'white' metals or 'yellow'? Below you will find information about each of these types of metals and their unique identifying characteristics which will help you decide what you want for your jewelry.

PLATINUM
Called the "King of Metals", platinum is a very heavy (nearly twice the weight of gold), silver-white metal that is very ductile.
 
STERLING SILVER
Silver is one of the first metals to be used by humans. It is also the most reflective of all the metals (besides mercury).
TITANIUM
Titanium is as strong and durable as stainless steel but it 45% lighter. It is 60% heavier than aluminum, but twice as strong.
 
GOLD
Gold is a chemical element that, aside from its extraordinary luster, has amazing physical characteristics that make it extremely well suited for use in jewelry making.