Here is how it works:

Diamond.com has been in the jewelry business for more than 20 years. We have tremendous design and manufacturing experience, and access to many of the largest brands in the industry. We also have long-time relationships with many leading suppliers. We buy pearls, gemstones, and diamonds right at the source in most cases. Diamond.com is aware of the issue of conflict diamonds and has taken measures to guarantee that we do not knowingly sell or use any conflict diamonds.

Add those strengths to the way the Internet has transformed the buying and selling of merchandise like fine jewelry, and you'll understand how it is possible for Diamond.com to bring you such extraordinary savings.

The Internet is the key. Diamond.com does not have the overhead of a large retail staff. Instead, we have a well-trained Customer Service Team that can respond instantly to your needs over the Internet or by phone.

As an online store, Diamond.com is able to offer merchandise to anyone with Internet access, not just those customers within driving distance of a single retail outlet.

Diamond.com offers a vast selection of jewelry. But we tie up far less money in inventory, because selling over the Internet enables us to manage our inventory more efficiently. So, again, our operating costs are lower.

Diamond.com does not have the advertising costs connected with doing business the traditional way. Instead of printing and mailing catalogs, we can send you personalized e-mail featuring the jewelry that most interests you. And there's no postage.

The Internet makes it easy for you to buy and easy for us to serve you. We save. You save.