A very successful entrepreneur, Shmuel is the driving force behind Diamond.com. "With our years of experience and knowledge, we felt we could develop new relationships with customers all over the world and deliver them genuine value and quality."

Shmuel learned early on the importance of building lasting customer relationships and delivering on your promise of quality product at exceptional value. Shmuel's leadership and focus on the customer is the key to Diamond.com's success.

Mayer Gniwisch's extensive knowledge of diamonds and jewelry is the result of his years of hands-on experience in the field. Classically trained as a diamond cutter with one of South Africa's largest diamond companies, Mayer founded First Canadian Diamond Cutting Works, Canada's first diamond factory, and Y&M Diamond Trading of New York, a leading seller of loose diamonds. Mayer leverages this industry expertise to bring Ice customers "The best quality and value for each and every diamond or piece of jewelry they acquire".

Pinny is one of the Gurus of Internet marketing. He frequently lectures worldwide at International Internet conferences on a myriad of topics relating to Internet marketing.

Combining his knowledge of the jewelry business and his marketing insights Pinny contributes to making Diamond.com one of the leading jewelers on the Internet. "My goal is to create and deliver an experience that will generate long-term customer relationships."

Ezzie comes to Diamond.com with 15 years of experience in the risk management and credit card processing industry. His success in implementing trendsetting practices and procedures in the online card not present environment has helped online sellers eliminate many of the risks involving credit card fraud and identity theft.

Previous to working at Diamond.com, Ezzie enjoyed a leadership position as a project manager for the internet startup, Educational Technology Partners.